Adidas’ World Cup Win Sets the Stage for Bigger Battle with Nike in the U.S. Market
Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, according to early data…
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Nike out of World Cup contention as Adidas-outfitted teams head to final
Nike’s (NKE.N) swoosh will be notably absent from the World Cup final. Argentina’s semi-final win….
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Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The tournament has given Nike a boost, but brand leaders are already eyeing what comes next. Nike’s World Cup marketing pivot…
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What’s Next for Converse?
Analysts could be pushing for a sale. M Science analyst Drake MacFarlane says there’s no reason why Converse, excluding…
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Assessing Nike vs Adidas as World Cup Heats Up
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike’s recent sales boost, particularly from soccer jerseys…
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Adidas edging Nike in World Cup sales boost, data shows
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE) appears to be getting a bigger boost than rival Nike…
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Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation…
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Nike closes in on UEFA ball deal as Adidas bows out
Nike is in exclusive talks to sponsor footballs for European men’s matches, edging out rival Adidas, a move that could provide a visibility boost to the…
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What Wall Street Is Saying About Nike’s Q1 Win: Retail, China + More
Wall Street’s collective reaction was that Nike is showing progress, but headwinds mean it’ll take more time to work through the remaining challenges…
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Nike earnings beat analysts’ expectations — but CEO says ‘we still have work ahead’
Nike exceeded analysts’ expectations for its fiscal first quarter, but the company’s CFO warned that progress won’t be linear…
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