The Essential Guide to Consumer Spending Data

Data-driven strategies are viewed by many companies as the key to disruption when it comes to winning in the consumer landscape. Every day, marketing, sales, product, and strategy teams are making decisions with the goal of driving growth – and data is essential to making the right decisions. It’s generally accepted that data is crucial […]

The Essential Guide to Clickstream Data

The digital landscape has evolved at a pace greater than many organizations’ data capabilities have, leaving gaps in their understanding when it comes to digital customer journey mapping, key word trends, browsing behavior, shopper overlap, online visibility in search and e-tailers — and most importantly, competitors’ strategies and performance in driving traffic and sales. Every year, trillions of dollars are invested […]

How the beauty industry is coping in the era of COVID

The COVID pandemic has been an extreme time for the beauty industry. People have whipsawed between feeling nearly invisible to being super-exposed: Masks covered half of our faces for much of the last 18 months — and, after a brief hiatus, the Delta variant means they’re back — while our looks have moved front-and-center during […]

M Science, the Leader in Research and Analytics, Launches Retail and Consumer Brands Intelligence Platform

M Science, the pioneer in data-driven research and analytics, announced today the launch of their Retail and Consumer Brands Intelligence Platform. This new platform provides business-critical insights to the industry as it navigates post-COVID-19 consumer behavior and as the ecommerce landscape continues to rapidly evolve. Leveraging tested analytic models and a myriad of data inputs, […]