Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The tournament has given Nike a boost, but brand leaders are already eyeing what comes next. Nike’s World Cup marketing pivot…
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What’s Next for Converse?
Analysts could be pushing for a sale. M Science analyst Drake MacFarlane says there’s no reason why Converse, excluding…
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Assessing Nike vs Adidas as World Cup Heats Up
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike’s recent sales boost, particularly from soccer jerseys…
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World Cup Fever Has Analysts Bullish on Adidas
Analysts see first half growth for Adidas from strong brand heat and healthy product pipeline amid World Cup fever, but second half growth could slow…
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Adidas edging Nike in World Cup sales boost, data shows
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE) appears to be getting a bigger boost than rival Nike…
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4 Big Themes From Footwear Earnings Season So Far
Low-profile continues to expand, but European shoe sales hurt global growth. Birkenstock, Crocs and Deckers could be hurt by muted DTC trends…
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Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation…
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TikTok Shop spurs Crocs, Heydude DTC sales
Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year…
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Hoka brick-and-mortar stores ‘the primary venue for full-price sales’
With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships…
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Under Armour to hike prices amid tariff woes after quarterly revenue beat
Sportswear maker Under Armour (UAA.N) said on Tuesday it plans to raise prices on some of its products to cushion a hit from…
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