Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation…
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Nike closes in on UEFA ball deal as Adidas bows out
Nike is in exclusive talks to sponsor footballs for European men’s matches, edging out rival Adidas, a move that could provide a visibility boost to the…
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TikTok Shop spurs Crocs, Heydude DTC sales
Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year…
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What Wall Street Is Saying About Nike’s Q1 Win: Retail, China + More
Wall Street’s collective reaction was that Nike is showing progress, but headwinds mean it’ll take more time to work through the remaining challenges…
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Nike earnings beat analysts’ expectations — but CEO says ‘we still have work ahead’
Nike exceeded analysts’ expectations for its fiscal first quarter, but the company’s CFO warned that progress won’t be linear…
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Hoka brick-and-mortar stores ‘the primary venue for full-price sales’
With the brand’s customers tending to look for price breaks online, Deckers is looking to expand retail partnerships…
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Under Armour to hike prices amid tariff woes after quarterly revenue beat
Sportswear maker Under Armour (UAA.N) said on Tuesday it plans to raise prices on some of its products to cushion a hit from…
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Hoka shoemaker’s forecast disappoints after solid holiday quarter, trips shares
Deckers Outdoor’s (DECK.N) annual sales forecast raise fell short of investors’ lofty expectations following a strong….
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Shares of Hoka Maker Get Tripped Up, Nike Stock Is Out, Abercrombie In, As Apparel Retailers ‘Seek Religion’ On Inventory
The new world of fast fashion has led to a widening rift among clothing brands and retailers this year, one that has….
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Shares of Hoka Maker Get Tripped Up
Shares of Deckers Outdoor, the maker of Hoka sneakers and Ugg boots, fell sharply Wednesday following a cautious report from M…
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