Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The tournament has given Nike a boost, but brand leaders are already eyeing what comes next. Nike’s World Cup marketing pivot…
Read article 
What’s Next for Converse?
Analysts could be pushing for a sale. M Science analyst Drake MacFarlane says there’s no reason why Converse, excluding…
Read article
Assessing Nike vs Adidas as World Cup Heats Up
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike’s recent sales boost, particularly from soccer jerseys…
Read article
World Cup Fever Has Analysts Bullish on Adidas
Analysts see first half growth for Adidas from strong brand heat and healthy product pipeline amid World Cup fever, but second half growth could slow…
Read article
Adidas edging Nike in World Cup sales boost, data shows
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE) appears to be getting a bigger boost than rival Nike…
Read article
4 Big Themes From Footwear Earnings Season So Far
Low-profile continues to expand, but European shoe sales hurt global growth. Birkenstock, Crocs and Deckers could be hurt by muted DTC trends…
Read article
Is Nike’s Next Focus an Expanded Presence in Team Sports?
Professional team sponsorships in soccer and lacrosse will help Nike expand and build out its presence in other sports categories separate from its rejuvenation…
Read article
Nike closes in on UEFA ball deal as Adidas bows out
Nike is in exclusive talks to sponsor footballs for European men’s matches, edging out rival Adidas, a move that could provide a visibility boost to the…
Read article
TikTok Shop spurs Crocs, Heydude DTC sales
Overall, Crocs finished 2025 with a Q4 that beat expectations, and executives even expect struggling Heydude to return to growth later this year…
Read article
What Wall Street Is Saying About Nike’s Q1 Win: Retail, China + More
Wall Street’s collective reaction was that Nike is showing progress, but headwinds mean it’ll take more time to work through the remaining challenges…
Read article