Nike Has a Plan to ‘Keep the Spark Alive’ After the World Cup
The tournament has given Nike a boost, but brand leaders are already eyeing what comes next. Nike’s World Cup marketing pivot…
Read article 
Assessing Nike vs Adidas as World Cup Heats Up
Drake MacFarlane, M Science Research Analyst, expressed cautious optimism about Nike’s recent sales boost, particularly from soccer jerseys…
Read article
World Cup Fever Has Analysts Bullish on Adidas
Analysts see first half growth for Adidas from strong brand heat and healthy product pipeline amid World Cup fever, but second half growth could slow…
Read article
Adidas edging Nike in World Cup sales boost, data shows
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE) appears to be getting a bigger boost than rival Nike…
Read article