Adidas’ World Cup Win Sets the Stage for Bigger Battle with Nike in the U.S. Market
Though Nike might have won when it came to media exposure with its blockbuster campaign, Adidas reigned on the sales front, according to early data…
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World Cup Fever Has Analysts Bullish on Adidas
Analysts see first half growth for Adidas from strong brand heat and healthy product pipeline amid World Cup fever, but second half growth could slow…
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Adidas edging Nike in World Cup sales boost, data shows
As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE) appears to be getting a bigger boost than rival Nike…
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4 Big Themes From Footwear Earnings Season So Far
Low-profile continues to expand, but European shoe sales hurt global growth. Birkenstock, Crocs and Deckers could be hurt by muted DTC trends…
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