McDonald’s brushes off sales hit from US E. coli outbreak, international markets weak
McDonald’s executives on Tuesday brushed off a potential sales hit from the deadly E. coli outbreak in the U.S., saying that the fast-food…
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Study: McDonald’s $5 Meal Deal Accounted for 9 Percent of Company’s Total Dollars in Q3 & Q4
A new study reveals that McDonald’s summertime $5 Meal Deal accounted for 9 percent of the company’s total revenue…
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Did McDonald’s $5 Value Meal bring customers back? Here’s what the data shows.
Traffic rose in the days following the promotion launch, but customers still view pricing negatively at McDonald’s…
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