A restructured tariff system could exacerbate disparities in reliance on imported goods among companies, creating relative underperformers and outperformers across the industrials sector. This potential shift might disrupt market dominance and pose risks for certain brands, particularly those already criticized by President Trump for their overseas practices.
“President Trump has made direct comments about John Deere, which moved some production from the U.S. into Mexico,” Prudhomme said. According to M Science, approximately 75% of John Deere’s production remains domestic. “Historically, Carrier has been directly named by Trump, along with several automotive companies. If there are targeted tariffs, those companies might be more at risk.”
The HVAC market is a notable example of these dynamics. Prudhomme elaborated on the risks to Carrier and other major industry players. “It would certainly be one of the companies we would expect to underperform the market, along with Lennox. Both companies have moved a substantial percentage of their overall production into Mexico,” he said.
Meanwhile, competitors with less exposure to Mexican manufacturing could benefit. “The beneficiary on the other side of the HVAC market would be companies like Johnson Controls, and to a modestly lesser degree Trane Technologies. Johnson Controls has a pretty limited footprint in Mexico for the HVAC business. It’s not a material manufacturing base for them, so we’d expect them to take market share in that type of environment,” Prudhomme noted.
Prudhomme observes a similar dynamic within the commercial vehicle sector. Daimler Truck, the largest player in North America, appears to be more exposed to Mexico-based manufacturing than its competitors, with over half of its truck production potentially tied to the region.
In contrast, U.S. truck manufacturers with low exposure to Mexico and imports more broadly, such as PACCAR and Volvo, could stand to benefit. “They would likely get to push pricing and take market share, while capturing some degree of margin. It would be a pretty good environment for them based on how their manufacturing footprint is currently set up,” Prudhomme said.
The elevator market may also present opportunities for gains and losses. Kone, a European brand, stands out as the only major player with substantial manufacturing operations in Mexico, which could leave them vulnerable in a tariff-heavy environment.