In A Record Year For Fast-Casual Giant Chipotle, What Proteins Did Americans Choose To Fill Their Burritos?
Chipotle delivered more than burritos in 2019
With 2019 wrapped up, Chipotle cranked the heat from mild to hot this past year through Q3 with quarter after quarter of record sales, repeatedly beating expectations. Chipotle will report full year and Q4 results 2019 on February 4th, 2020.
During the year, the fast casual chain introduced a loyalty program, which grew to over 7 million members as reported in October’s earnings call. More importantly though, M Science’s Senior Analyst covering restaurants, Matthew Goodman, estimated that at the end of the year, close to one in ten orders were delivered, highlighting the importance of delivery in driving growth for the fast casual and fast food restaurant sectors.
Additionally, the offering of Carne Asada, the marinated and sous-vide cooked protein introduced in September, has been extended into 2020 after extremely positive customer response.
Per Matthew Goodman:
“The most significant menu development for Chipotle in 2019 was the national launch of Carne Asada in September. Our data suggests the premium-priced Carne Asada captured low- to mid-teens share of orders post-launch, driving a nice acceleration in average check and bolstering traffic to the restaurants.”
With the success of this premium protein, M Science researchers looked into the data to estimate how Americans filled their burritos, burrito bowls, tacos, salads, and quesadillas in 2019.
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