Fear Around Novel Coronavirus Spikes Face Mask Sales in US

M Science Data Shows Clear, Immediate Consumer Reaction To Panic-Creating Headlines National fear levels may be measured by monitoring social media and headlines, but it can be difficult to quantify to what degree fear is driving action beyond the Twitter-verse. However, observations of certain consumers… be a leading indicator as to how widespread fear is […]

Truth Hurts: DNA Testing Kits Have Recessive Holiday Period

Have Concerns About Privacy Caught Up With At-Home DNA Testing Kit Companies? I just took a DNA test; it turns out, I’m 100% data-driven. While DNA tests topped charts in 2019 with a featured line in Lizzo’s hit song Truth Hurts, sales of DNA testing kits, such as those sold by 23andMe and Ancestry DNA, […]