M Science launches M Analysis on Global Lodging Industry; M Data to Launch in September 2017

Firm Introduces RevPAR and Occupancy Trend Data Analysis of Six Major Lodging Brands Across the Industry

M Science, the leader and pioneer in data driven research and analytics, today announced the launch of its global lodging industry coverage. The firm will leverage its transaction dataset and proprietary technology to predict domestic RevPAR (revenue per available room), track hotel-level ADR (average daily rate) and analyze geographic and brand-level trends. The M Data product on Lodging will be available for clients in September 2017.

“The launch is a testament to the growth of M Science and our ability to deliver unmatched intelligence to investment firms and corporations to inform their business decisions,” said Michael V. Marrale, M Science CEO. “Lodging continues to be disrupted by technology and start up competitors—our data and analysis will uncover market-moving trends that are vital to understanding the data that’s driving the industry. We continue to provide in depth analysis using multiple unique and proprietary data sets, coupled with sector expertise and insight while putting data in the hands of our clients through our M Data offering.”

In addition to Theme Parks and Cruiselines, Byrne Hobart, M Science Senior Analyst, will cover Lodging, leveraging his financial services experience as both a producer and consumer of data driven analytics. Additionally, Byrne will launch analysis on Airlines in the near future.

M Science will track the evolving hotel cycle by looking at rates by hotel category and following consumer spending; analyze the impact of OTAs (online travel aggregators), Airbnb and industry consolidation; and evaluate domestic and global accommodation segments, from hostels to upscale lodging. The firm will initially cover six major industry brands: Choice Hotels International Inc., Hilton Worldwide Holdings Inc, Hyatt Hotels Inc., InterContinental Hotels Inc., Marriott International Inc. and Wyndham Worldwide Inc.

This new offering complements M Science’s current product suite of M Analysis and M Data which cover over 325 companies and sub brands across U.S. Consumer, European Consumer and TMT.

About M Science

M Science is a data-driven research and analytics firm, uncovering new insights for leading financial institutions and corporations. M Science is revolutionizing research, discovering new data sets and pioneering methodologies to provide actionable intelligence. Our research teams have decades of experience working with massive amounts of unstructured data in near real-time to discern critical insights that help clients make smarter, more informed decisions. We combine the best of finance, data and technology to create a truly unique value proposition for both financial services firms and major corporations.

M Science was founded as Majestic Research and in 2016 was spun out to form M Science, a portfolio company of Leucadia National Corporation (NYSE: LUK).

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