Home Goods
Consumer-level data
from our home to yours
Actionable Strategic Intelligence
Market Metrics—Starting at Home
M Science’s Home Goods solution helps you to compare consumer-level data, from staple consumer electronics to smart home devices.
Our one-stop-shop insights give you a 360-degree view on trends at the category, retailer and consumer levels, helping brands to monitor consumer behaviors and changes over time.
Sample Metrics and Analyses
Metrics and Analyses
Topline market metrics
- Macro comparative spending metrics: spending index, transactions index, unique shoppers index, average basket size, average sale price and average shopper spending
-
Relative market share among competitive set includes changes in market share broken down by three levels of subcategorization:
brand, merchant and category
Brand market share
Pricing profiles
- Understand whether your customers are more premium or budget shoppers. Identify purchase trends based on segments and customer churn with brand communities
- Measure shopper flow, loyalty and retention, and customer value over time
Shopper profiles
Product portfolio
- Determine areas of missed opportunities within your product portfolio and your customer's overall wallet
Breadth of Data
- • Dive into hundreds of categories and subcategories at all retailers, including Amazon, DIYs, department stores, specialty retail, discounters and DTCs
- • We work with you to determine the correct category definitions so you always have the most relevant insights
Sample Coverage & Insights
M Science has created value
for the biggest organizations
in the world.
M Science has created value
for the biggest organizations
in the world.
How can we help you?
