Fitness
Feel the strength
of our consumer-level data
Actionable Strategic Intelligence
Topline data
to flex on your
competition.
The competitive fitness landscape continues to intensify as digital offerings continue to take the lead in market share.
Our industrywide intelligence offers all-in-one consumer-level insights of the fitness industry landscape. Whether your consumer travels to the gym or works out at home, we’ve got you covered. Insights include overall fitness trends, rise and fall of gym memberships, connected fitness and more.
Sample Metrics and Analyses
Metrics and Analyses
Topline market metrics
- Macro comparative spending metrics: spending index, transactions index, unique shoppers index, average basket size, average sale price and average shopper spending
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Relative market share among competitive set includes changes in market share broken down by three levels of subcategorization:
brand, merchant and category
Brand market share
Pricing profiles
- Understand whether your members trend more toward premium or budget memberships. Identify purchase trends based on segments and customer churn with brand communities
- Measure member flow, loyalty and retention, and member value over time
Membership profiles
Product portfolio
- Determine areas of missed opportunities within your product portfolio and within your customer’s overall wallet
Breadth of Data
- • Compare At-Home and Gym workout-type insights
- • Explore four membership groups: Class-Based, Connected Fitness, Digital and Traditional
- • Bench(mark) the competition across 45+ merchants across At-Home and Gym
Sample Coverage & Insights
M Science has created value
for the biggest organizations
in the world.
M Science has created value
for the biggest organizations
in the world.
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