Digital Sports Betting & iGaming
Get a 360º view of the
Sports Betting & iGaming industry
Actionable Strategic Intelligence
Put our insights
where the
money is
Our sports betting and iGaming product
allows clients to conduct in-depth competitive
and consumer analysis in each individual
state – whether it’s estimating market share
of overall deposits, share of new
customer additions, or benchmarking
competitors in terms of customer retention,
loyalty, wallet share, or cumulative spend
across specific customer cohorts.
allows clients to conduct in-depth competitive
and consumer analysis in each individual
state – whether it’s estimating market share
of overall deposits, share of new
customer additions, or benchmarking
competitors in terms of customer retention,
loyalty, wallet share, or cumulative spend
across specific customer cohorts.
What We Provide
Metrics and Analyses
Market-level analyses
- • Market share of gross adds, dollars deposited, and unique players
-
• Platform mix of single-platform
and multi-platform customers -
• Competitive dynamics in newly
legalized states
- • Dollars deposited
- • Transaction volume
- • Unique players
- • Transactions per player
- • Average deposit amount
Company-level player spending metrics
Cohort analyses
- • Retention
- • Cumulative spend
- • Average spend
- • Wallet share
- • Customer cross-shopping tracker
- • Churned customer flow share
- • Customer spend
Custom analyses
Sample Coverage
States covered: Arizona, California, Colorado, Iowa, Illinois, Indiana, Massachusetts, Michigan, Nevada, New Hampshire, New Jersey, New York, Pennsylvania, Tennessee, Virginia, West Virginia…and more states as they launch!
M Science has created value
for the biggest organizations
in the world.
M Science has created value
for the biggest organizations
in the world.
How can we help you?
