“M Vision opens up an incredible view into the market, consumer trends and competitors.”
Knowledge is power. At M Science, we empower our clients with insights that transform their decision-making abilities. M Science provides dashboards for market measurement and consumer intelligence tracking where clients gain a competitive advantage and actionable insights about their competitive eco-system.
- Customer Flowshare: Tracks migration of customers between retailers and answers the questions, “From whom am I gaining customers?” and “To whom am I losing customers?”
- Market Share by Merchant: Compare market share to determine if core customers are leaking to the competition.
- Market Share Trend by Merchant: Plots weekly or monthly share for a competitive set of merchants, revealing shifts and intra merchant trends.
- Regional Reporting: Follows the variance in market share of a merchant’s franchises across its US store base.
- Shopper Frequency: Observes customers’ visits to specific merchants and whether they are repeat customers.
Gain insight into:
- Wallet share of customers across spending sectors vs competition.
- Consumer profiles of core customers and competition.
- Consumer flow-share and the interaction of customers with competition.