M Science Blog: Xbox Game Pass | A Look at Consumer Behavior
The shift from full-game sales to live services has fueled significant growth in the video game industry. As publishers look for new ways to monetize their products, subscription services could have a similarly transformative impact on the state of gaming…
M Science Blog
October 4, 2022
M Science Blog: Video Game Spend Becomes More Diversified
According to our data, digital gaming spend increased substantially during the COVID lockdowns. For the most part, it has retained strength, even as the economy re-opened…
M Science Blog
August 11, 2022
Beyond the Traditional Customer Journey: Why Most Companies Get It Wrong
What most companies are missing from their customer journey insights Most companies define the customer journey in a similar way to how they define the marketing conversion funnel: with just a few simplified stages. These stages are most commonly known as the awareness stage, the consideration stage, and the decision stage — or the top, […]
