Beyond the Traditional Customer Journey: Why Most Companies Get It Wrong
What most companies are missing from their customer journey insights Most companies define the customer journey in a similar way to how they define the marketing conversion funnel: with just a few simplified stages. These stages are most commonly known as the awareness stage, the consideration stage, and the decision stage — or the top, […]
Corporate Intelligence
March 3, 2022The Essential Guide to Consumer Spending Data
Data-driven strategies are viewed by many companies as the key to disruption when it comes to winning in the consumer landscape. Every day, marketing, sales, product, and strategy teams are making decisions with the goal of driving growth – and data is essential to making the right decisions. It’s generally accepted that data is crucial […]
Corporate Intelligence
January 14, 2022The Essential Guide to Clickstream Data
The digital landscape has evolved at a pace greater than many organizations’ data capabilities have, leaving gaps in their understanding when it comes to digital customer journey mapping, key word trends, browsing behavior, shopper overlap, online visibility in search and e-tailers — and most importantly, competitors’ strategies and performance in driving traffic and sales. Every year, trillions of dollars are invested […]
Corporate Intelligence
January 14, 2022Data Pioneer M Science Gets in the Game With the Launch of Digital Sports Betting and iGaming Platform
M Science’s New Solution Tracks Key Metrics of the Digital Gaming Industry M Science the pioneer in data-driven research and analytics, announced today the launch of its Digital Sports Betting and iGaming platform. This new data solution allows clients to track key performance metrics for digital sports betting and iGaming companies, state by state on […]
Corporate Intelligence
November 4, 2021The hunger wars
How the pandemic has altered the dynamics of restaurants and delivery providers
Corporate Intelligence
May 10, 2021M Science's bounceback: The CEO details how the alt-data pioneer has nearly doubled its staff and is courting large, corporate clients after a difficult 2019
Mike Marrale is not shy about admitting he was unhappy about where his company was a year and a half ago.The CEO of alternative-data pioneer M Science, which was founded as Majestic Research before changing its name when Jefferies brought it into the fold in 2016, told Insider that the “crowded and overpopulated” space contributed to a […]
Business Insider
April 29, 2021M Science Launches Insights and Intelligence Dashboard for the Food Industry
M Science, the pioneer in data-driven research and analytics, announced today the launch of their Restaurant and Food Delivery Operator Intelligence Dashboard. This new industry solution will provide previously unavailable business-critical insights from more than 50+ million monthly restaurant transactions across 150+ restaurants and delivery providers.
Business Insider
March 10, 2021M Science Continues to Grow; Expands its Private Equity Team
M Science, the pioneer in data-driven research and analytics, today announced the hire of Bill McCrossan to the newly developed position of head of private equity sales. McCrossan will work with M Science senior leadership and the research, product, and technology teams to expand upon the firm’s existing private equity client relationships. He joins M […]
