Data-driven strategies are viewed by many companies as the key to disruption when it comes to winning in the consumer landscape. Every day, marketing, sales, product, and strategy teams are making decisions with the goal of driving growth – and data is essential to making the right decisions. It’s generally accepted that data is crucial […]
The digital landscape has evolved at a pace greater than many organizations’ data capabilities have, leaving gaps in their understanding when it comes to digital customer journey mapping, key word trends, browsing behavior, shopper overlap, online visibility in search and e-tailers — and most importantly, competitors’ strategies and performance in driving traffic and sales. Every year, trillions of dollars are invested […]
